[Step-by-Step Guide] 5 Steps to a loyalty product your customers love

With contributions from digital loyalty experts from globally-recognised brands, this guide shows you how to shift your loyalty operating model.


Transactional loyalty schemes that don't adopt a digital product mindset are no longer fit-for-purpose. How can blue-chips make the shift to ensure that existing customers don't switch off and new customers switch on?

The answer lies in shifting to a digital product mindset, aligning the business towards continuous innovation focused on a specific customer outcome: seamless loyalty.

Written by Joel Williams, Managing Director at Red Badger with contributions from seasoned practitioners and digital loyalty experts from globally-recognised brands, this guide walks you through the steps needed to shift your loyalty operating model.

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