[Video] The Future of Digital Loyalty: Loyalty as a Service

Discover the importance of brand loyalty when meeting the demands of the hyper-aware, hyper connected and hyper individual consumer group, Generation Z.


Taken from our event in February 2022, Red Badger Managing Director Joel Williams looks at the importance of digital loyalty programmes and how brands are looking for new ways to improve customer experience as a result of the digital demands and general expectations of the TikTok generation, or ‘Gen Z’.

In this short 10minute  session, Joel explores how the brands of the the future will need to embrace a new customer-first mindset, and build innovative new digital loyalty programmes that strive to improve customer experience by treating the loyalty ecosystem as a product that engages, delights and retains new customers.

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