[Video] The Future of Digital Loyalty: How Nando's meets the demands of Gen Z

This session explores how Nando’s set about building and delivering the UK’s first NFC enabled multi-channel loyalty scheme to meet Gen Z consumer demands


See how Nando's are adapting to Gen Z's digital demands

In this segment from ‘The Future of Digital Loyalty’ held by Red Badger in February 2022, Ryan Foreman, Nando’s Product Lead highlights how they build a world-first customer loyalty programmes after realising the new generation of customers eating in their famous Peri-Peri Chicken Restaurants had outgrown the plastic card based points rewards system. 

Growing up with technology embedded in their lives, the demands of Gen Z on our high street brands have been steadily increasing over the last few years, and this short session explores how Nando’s set about building and delivering the UK’s first NFC enabled multi-channel loyalty scheme with incredible results.

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